It was during Kampanje's annual awards that Monica came out on top in tough competition against other national companies like Atea, Fiken, and Tripletex. 

The jury, led by Villen Cathrine Olander, describes Monica's work as a prime example of good B2B marketing.

– The winner has tackled one of the most difficult tasks in B2B, which is building trust in a category many would rather avoid dealing with, the jury leader stated during the awards ceremony.

In a power market characterized by low trust, low interest, and fierce competition, Monica made a bold strategic choice. She shifted our communication entirely away from technological features and price per kilowatt-hour. Instead, she sharpened the message towards what our customers actually care about, such as value, control, and real savings.

The results of the long-term and data-driven work are remarkable:

• Quadrupled awareness in the market.
• Halved customer churn.
• Record-high revenue and earnings

The success was also recently awarded silver in the national competition ANFO Effekt.

Noova's CEO, Even Gjesdal, is full of praise and points to Monica as a pivotal driving force behind our strong positioning.

– Monica has an X-factor, a spark, and an incredible will to succeed. She has shifted Noova from a product focus to a clear market perspective where customer value is central. She combines strategic direction with extreme execution capability, says Gjesdal.

He adds that the award is also a great recognition of our company culture.

– Here, people are encouraged to think big, challenge the established, and test new things. Monica and the marketing team have shown what happens when strong professional environments are given trust, momentum, and direction. This award is a tribute to the entire team, he says.

For us at Noova, the award proves that it is possible to navigate safely through an unpredictable market and open up new horizons by listening to the customer.

– This isn't about shouting louder than others. It's about understanding customers better, concludes Monica Hatlestad, Marketing Manager of the Year 2026.

Hip Hip Hooray!